The plant is herb. Stem is green, pale purple. Leaves are thick, fleshy, succulent, ovate oblong, serrate along margin, cordate at base. Leaves, if crushed emit very strong and pleasant aroma of Jeera or Ajwain. The flowers are produced in terminal raceme. Flowers blue to lavender, two lipped corolla.

Coleus aromaticus has a long history of traditional medicinal use in various cultures.

It is believed to have potential health benefits, including as a remedy for coughs, colds, digestive issues, and respiratory ailments. The leaves of Coleus aromaticus are used as a flavoring agent in various cuisines, adding a distinctive and aromatic flavor to dishes.